Throw away that festering jar of ground cinnamon in your cupboard and embrace the new dawn! Using freshly grated cinnamon is like drinking freshly ground coffee rather than instant – absolutely no contest and once tasted you can never go back. The grater and cup are such attractive, tactile things that I find myself actively looking for dishes to grate cinnamon into. For anyone who enjoys Ottolenghi/Middle Eastern food this product is absolutely indispensable. Thank you for livening up my cooking with such a beautiful product.